The circleverse | The Mill

l worked on the ball simulations that roll and collide/expand across the floors in this third film of The Circleverse.

We worked closely with Performance Art and Circle to refine and evolve their product stories to create a sense of ease and optimism. By pairing fluid and kinetic motion with Circle’s beautiful ‘Sundae’ colour palette, we were able to represent each product story to be in direct contrast to the frustration of doing modern-day business in an antiquated financial system. By using playful 3D metaphors, we were able to convey the freedom and possibility that Circle technology provides to its investors.

Houdini